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Keywords: UGT
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Journal Articles
Journal:
Revista de Gestão
Revista de Gestao (2024) 31 (1): 34–49.
Published: 26 April 2023
... a hedonic value-based continuance intention model based on uses and gratifications theory (UGT). Additionally, this work illuminates the insights into hedonic value toward LBA by identifying its motivations, including perceived utility, promotional offers, social support and contextual convenience. Xuan...
