THE ROLE OF EFFECTIVE RESOURCE UTILIZATION ON STRATEGY'S IMPACT ON PERFORMANCE

Researchers have investigated the link between business strategy and performance, the process of resource acquisition and employment, and issues associated with strategy implementation. However, empirical investigations into the moderating or mediating effects of resource deployment and implementation in the strategy‐performance relationship have been lacking. Data analyzed in the present study lends support for the notion that the appropriate strategy should be aligned with specific resource competencies if the strategy is to be successful.