EUROPE 1992: CHALLENGES AND OPPORTUNITIES FOR WISCONSIN SMALL‐AND MEDIUM‐SIZED MANUFACTURERS

This study examines the managerial attitudes of 322 Wisconsin manufacturers about the impact of the EC‐1992 on their business. A survey was conducted with small‐ and medium‐sized manufacturers inquiring about their attitudes about the potential benefits of EC‐1992; firm perceived strength in post‐1992 Europe; available strategic options to management responding to the changes in industry structure that the 1992 reforms promise to stimulate; and size characteristics of the firm. Research findings indicate that the majority of those surveyed do not foresee any change in their business with European nations. In addition, substantial differences occur between smaller manufacturers from the standpoint of size, planning activities, and their perceived strength in post‐1992.