CUSTOMIZING CORE COMPETENCIES: THE REGIONAL CHALLENGE

This paper examines the issue of core competency from the perspective of economic regionalization. It utilizes the concept of strategic geography and the studies focusing on regional integration in order to interlink with the concept of corporate regiocentric orientation. It is within this framework that the concept of core competency is discussed. Of particular concern is the question as to how the regional element creates opportunities and imposes challenges on the ability to extend, renew and customize core competencies.