The purpose of this paper is to report the results of a study in which lower‐level workers employed in maquiladoras were interviewed in an effort to discover what is important to them and how it impacts turnover.
A qualitative field study was conducted in uncovering maquiladora workers' “intention to stay” at a particular maquiladora plant. Semi‐structured interviews with open‐ended questions were used in gathering responses from lower‐level maquiladora workers. Content analysis and one‐way ANOVAs were used to discover statistical significance.
Utilizing content analysis and one‐way ANOVAs, the findings indicate this particular level of workers are likely to stay due to work‐related categories: appreciation, bonuses, co‐workers, job, promotion and social events.
Maquiladora sample was limited to a particular region of the Mexican border.
For maquiladora management focused on increasing retention rates, this paper offers suggestions that may be considered in developing adequate retention practices for this level of maquiladora workers.
The most significant feature of this study was the actual conversations with the workers themselves. Their feelings, opinions, and beliefs regarding their intentions to stay in maquiladoras will be of immense value to managers.
