The North American Common Market: Possibilities, Prerequisites, and Managerial Implications

The success of Europe 1992 has compelled both the Pacific Rim and the Americas into examining economic unions. The United States has entered into a Free Trade Agreement with Canada and has begun serious negotiations with Mexico for a like treaty. What are the possibilities of the formation of a Common Market of North America? What are the necessary prerequisites for this to occur? And what would it look like? What are the business implications of such a Free Trade Area? In this paper we examine these issues.