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Purpose

The purpose of this paper is to present a comprehensive meaning of work ethics that encompasses its spirit in a changing world. It also reflects on the historical evolution of work ethics in the Western world.

Design/methodology/approach

The paper briefly discusses the concept of work ethics and identifies reasons that make it imperative that the paper move beyond simply equating work ethics with hard work.

Findings

The deepening of the economic crises in current years demands a rethinking of the cultural/national elements that are essential for regaining initiatives that can profoundly change economic directions and reverse economic recessions. In a knowledge economy, work ethics takes on a new meaning of being adaptive to the changing nature of economic activities and the never ending search for improving one's welfare and that of societies'.

Originality/value

The paper offers a genuine reflection on the historical evolution of work ethics. It sets the stage for an effective argument that recognizes a new meaning of work ethics, thus offering a hope that espousing the new meaning will profoundly change the way people relate to and engage in work.

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