A FRAMEWORK FOR ASSESSING THE IMPACT OF DISTRIBUTION FACTORS ON THE POTENTIAL EFFECTIVENESS OF INTERNATIONAL SHORT‐TERM HUMANITARIAN AID

Decisions on provision of international short term aid are often undertaken on an emotional, public relations driven basis. Such decisions may result in an inefficient and ineffective allocation of resources in terms of helping the most people at the lowest total cost. Using ideas from the marketing literature on the importance of distribution channels in effective and efficient delivery of non‐profit products and services, this paper addresses the issues of efficiency and effectiveness in allocation of short term relief aid. A framework is developed to assist decision makers in understanding how distribution factors might affect delivery of such aid.