ENTREPRENEURIAL BEHAVIORAL PROFILES AND COMPANY PERFORMANCE: A CROSS‐CULTURAL COMPARISON Available to Purchase

In small businesses, the owner is typically the dominant decision‐maker. An area of largely neglected consideration is the impact of the individual decision‐maker's “self monitoring” behavior, i.e., the degree to which he/she actively scans the business' external environment. This is an especially critical issue in the international business arena, where cultural differences are significant factors.