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Journal Articles

A study of reference‐price formation in value judgment

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Yuan‐shuh Lii, Monle Lee, Ming‐ji James Lin, Hsin‐jen Trust Lin
Journal: Review of International Business and Strategy
International Journal of Commerce and Management (2009) 19 (4): 278–292.
https://doi.org/10.1108/10569210911008467
Published: 20 November 2009
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Journal Articles

Consumers’ evaluations of online reference price advertisement

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Danny Yuan‐Shuh Lii, Monle Lee
Journal: Review of International Business and Strategy
International Journal of Commerce and Management (2005) 15 (2): 101–112.
https://doi.org/10.1108/10569210580000190
Published: 31 May 2005
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