...Mohammad Yousef Abuhashesh; Muhammad Turki Alshurideh; Ala'eddin Ahmed; Mohammad Sumadi; Ra'ed Masa'deh Purpose This paper aims to investigate the impact of Hofstede’s cultural factors on customers’ attitudes toward Facebook advertising through the moderating role of gender. Design/methodology...

...Ali Kanso; Richard Alan Nelson; Philip James Kitchen Purpose – This study aims to explore advertising strategies by US corporations selling consumer services overseas. Attention is extended to determining the type of standardized advertising (pattern vs prototype) that US headquarters tend to use...