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Keywords: Asset bundling
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Journal Articles
When is it time to shine? The search for subsidiary initiative configurations that drive performance
Review of International Business and Strategy (2026) 36 (2): 239–260.
Published: 15 January 2026
...Sven Dahms; Suthikorn Kingkaew Purpose This study aims to examine the influence of subsidiary initiatives on the performance of foreign-owned subsidiaries. Using the asset bundling model as a theoretical framework, the research identifies specific asset configurations that contribute to both high...
