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Keywords: Brand communication
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Journal Articles
Review of International Business and Strategy (2026) 36 (2): 261–282.
Published: 30 January 2026
... of origin Brand communication Consumer attitudes Smartphones Brazilian market In the current globalized scenario, consumers' brand choices significantly influence personal identity formation, indicate status and promote social inclusion (Cho and Hwang, 2020 ; Riefler, 2020). This phenomenon...
