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Keywords: Cognitive country image
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Journal Articles
The mediating role of investment image in the effect of country image on investment intention: an empirical study on Egypt
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Review of International Business and Strategy (2023) 33 (3): 493–516.
Published: 05 October 2022
.... Cognitive country image is defined as “the total of all descriptive, inferential and informational beliefs one has about a particular country” (Martin and Eroglu, 1993). This includes political, economic and technological features. While affective country image refers to personal emotional responses toward...
