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Keywords: Cognitive measure of internationalization
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Journal Articles
International Journal of Commerce and Management (2014) 24 (4): 321–333.
Published: 28 October 2014
... and Mukherji, 1999 ; Baird, 1994) and used as a foundation for constructing cognitive measure of internationalization. The following are suggestions for constructing such a measure. Of course both developments, the geographic and operational expansion, and global mindset, take place gradually (Johanson...
