Keywords: Cognitive measure of internationalization
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Journal of Commerce and Management (2014) 24 (4): 321–333.
Published: 28 October 2014
... and Mukherji, 1999 ; Baird, 1994) and used as a foundation for constructing cognitive measure of internationalization. The following are suggestions for constructing such a measure. Of course both developments, the geographic and operational expansion, and global mindset, take place gradually (Johanson...

or Create an Account

Close Modal
Close Modal