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Keywords: Conceptual study
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Journal Articles
Review of International Business and Strategy (2022) 32 (4): 503–519.
Published: 18 October 2021
... and executed as a conceptual study exploring the current state and prospects for IHEIs. The study synthesizes the concepts of positioning strategies in context to IHEIs. A conceptual diagram integrating existing concepts from marketing, total quality management and business education is created to understand...
