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Keywords: Consumers
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Journal Articles
Review of International Business and Strategy (2021) 31 (3): 397–415.
Published: 26 February 2021
...Salma S. Abed Purpose This study aims to explore the factors that could affect consumers’ adoption of augmented reality (AR) and investigate the interaction between gender and educational level on intention to adopt AR in developing countries as demonstrated here by Saudi Arabia. Design...
