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Keywords: Consumers with migration background
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Journal Articles
Review of International Business and Strategy (2016) 26 (1): 137–162.
Published: 07 March 2016
... the same COO. Furthermore, the scarcity of empirical work on reactions of German-Turks to ethnomarketing is reduced. Torsten J. Gerpott can be contacted at: torsten.gerpott@uni-due.de © Emerald Group Publishing Limited 2016 Advertising and national cultures Consumers with migration...
