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Keywords: Country of origin (COO) model
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Journal Articles
Do the subcomponents of country of origin trigger purchase intentions?: A conceptual model of consumer perceptions
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International Journal of Commerce and Management (2015) 25 (4): 627–640.
Published: 02 November 2015
... Publishing Limited 2015 Country of origin (COO) model Decomposition of COO Marketing variables Many marketing studies have shown that a product’s COO affects different aspects of consumer evaluation and choice behavior (Ahmed et al., 2005). Some studies have demonstrated that COO...
