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Keywords: Country of origin effect (COO)
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Journal Articles
Does the country of origin of a halal logo matter? The case of packaged food purchases
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Review of International Business and Strategy (2017) 27 (4): 484–500.
Published: 06 November 2017
... Emerald Publishing Limited Licensed re-use rights only Religiosity PLS Halal Muslim consumers Food certification Country of origin effect (COO) Consumers have different levels of trust and confidence on halal certification logos originating from different countries (Leong and Muhamad...
