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Keywords: Cross border e-commerce
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Journal Articles
Review of International Business and Strategy (2022) 32 (2): 267–283.
Published: 22 June 2021
...Fabio Cassia; Francesca Magno Purpose Although cross-border e-commerce has become increasingly popular among small and medium-sized enterprises as a foreign market entry mode, research on the determinants of its success is scarce. Drawing on the resource-based view, this study aims to examine...
