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Keywords: Cross-border e-commerce
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Journal Articles
Review of International Business and Strategy (2025) 35 (4): 527–550.
Published: 27 May 2025
...Fabio Cassia; Francesca Magno Purpose Exporters are increasingly using business-to-business (B2B) cross-border e-commerce (CBEC) through third-party platforms as a foreign market entry mode. B2B CBEC platforms resemble online trade shows and aim to facilitate the establishment of relationships...
