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Keywords: Cultural administrative geographic economic distances
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Journal Articles
Subsidiary strategy and managers’ perceptions of distance to foreign markets
Available to Purchase
Review of International Business and Strategy (2019) 29 (4): 347–364.
Published: 20 November 2019
... Publishing Limited Licensed re-use rights only Case study Foreign markets Cultural administrative geographic economic distances Managers’ perceptions Subsidiary strategy When companies invest abroad, they are involved in a managerial process where risk, opportunities and commitment must...
