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Keywords: Discounted price
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Journal Articles
Review of International Business and Strategy (2021) 31 (3): 317–338.
Published: 21 September 2020
... Purchase intention Hedonism Discounted price Hedonic shopping value According to modern marketing approach, producing products for the needs and wants of the consumers and supplying them to consumers in a way to create place and time utility is important in terms of market success...
