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Keywords: Emerging market firms
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Review of International Business and Strategy (2022) 32 (4): 655–676.
Published: 10 January 2022
... of emerging market firms. Design/methodology/approach This study adopted a qualitative methodology and gathered data through in-depth semi-structured interviews with 15 top managers of internationalised firms from the East Malaysian state of Sarawak. Data were analysed thematically. Findings...

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