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Keywords: Entrepreneurial cognition
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Journal Articles

Does entrepreneurs’ risk perception influence firm’s rapidity in foreign market entry through moderation of entrepreneurial decision-making approach?

Md. Nur Alam, Imtiaz Masroor, Md. Noor Un Nabi
Journal: Review of International Business and Strategy
Review of International Business and Strategy (2020) 30 (2): 225–243.
https://doi.org/10.1108/RIBS-07-2019-0103
Published: 12 March 2020
...-making negates the risk perception of the entrepreneur and speeds up the internationalization process of that firm. Research limitations/implications The implications of this study are inherent in the entrepreneurial cognition and decision-making approach (effectuation). This study provides...
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