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1-6 of 6
Keywords: Entry mode
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Journal Articles
Review of International Business and Strategy (2026) 36 (1): 129–154.
Published: 01 January 2026
...Fahime Mohammadi; Amir Zakery; Mahdi Abdolhamid; Hasan Dincer; Serhat Yuksel Purpose The purpose of this study is to examine entry mode selection for new foreign markets, focusing on enhancing dynamic capabilities within the digital content creative industry, a growing sector for Iranian emerging...
Journal Articles
Review of International Business and Strategy (2025) 35 (1): 64–77.
Published: 18 November 2024
..., their internationalization strategies, including the crucial choice of the most-suited foreign entry mode, have only been analyzed marginally by the extant literature. This paper aims to examine how born digitals select their entry mode and which context-specific modes are preferred. Design/methodology/approach...
Journal Articles
The path to overcoming the liability of foreignness using the eclectic paradigm: evidence from China
Review of International Business and Strategy (2024) 34 (5): 678–691.
Published: 22 August 2024
...Na Wang; Huan Sun Purpose The purpose of this study is to examine different paths to overcoming the liability of foreignness. Based on the eclectic paradigm, the authors construct a theoretical framework comprising enterprise nature, location choice, entry mode and internationalization strategy...
Journal Articles
Review of International Business and Strategy (2022) 32 (2): 267–283.
Published: 22 June 2021
...Fabio Cassia; Francesca Magno Purpose Although cross-border e-commerce has become increasingly popular among small and medium-sized enterprises as a foreign market entry mode, research on the determinants of its success is scarce. Drawing on the resource-based view, this study aims to examine...
Journal Articles
Review of International Business and Strategy (2021) 31 (2): 177–195.
Published: 07 December 2020
... that “perceived institutional distance” better explains the functional role of distance than simple distance. Practical implications This study better delineates the link between distance and uncertainty and enhances managerial insights for entry mode selection. For policy-making purposes, the authors also...
Journal Articles
Review of International Business and Strategy (2020) 30 (1): 97–107.
Published: 15 January 2020
... an integrated approach of entry mode theories using bargaining theory, the liability of foreignness and local legitimacy. Findings The conceptual model introduces five propositions. Research limitations/implications The study has policy implications for emerging market institutions. Also, the model...
