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Keywords: Entry modes
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Journal Articles
Ana Maria Gomez-Trujillo, Diana Carolina Buriticá Henao, Billfrank Arroyo, Daniel Bonilla-Calle, Juan Camilo Mesa Bedoya
Review of International Business and Strategy (2025) 35 (5): 708–723.
Published: 21 August 2025
... related to international strategy, entry modes, local adaptation and strategic capabilities. Findings The results show that the company’s success stems from combining the Uppsala model and the network approach with unique firm-level capabilities rooted in the resource-based view ( RBV ). Its ability...
