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Keywords: Export proactivity
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Journal Articles
The impact of institutional distance in export management: insights from Peruvian agro-exporting SMEs
Available to Purchase
Review of International Business and Strategy (2023) 33 (3): 416–439.
Published: 03 August 2022
...Oscar Malca; Jorge Luis Rubio Donet; Miguel Marcilla-Vigo; Francisco J. Acedo Purpose This study aims to analyse the joint impact of institutional distance (ID) and the generation of commercial intelligence (GCI) on export proactivity and coordination capacity, as well as the effect of these last...
