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Keywords: Facebook
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Journal Articles
Review of International Business and Strategy (2024) 34 (1): 102–125.
Published: 06 September 2023
... on the BIST Industrials Index. Future studies may extend the coverage and include multiple emerging markets to draw generalized results for the export-oriented firms. This research also analyzes solely four SM networks, i.e. Facebook, Instagram, Twitter and YouTube. However, there are many other SM networks...
Journal Articles
Mohammad Yousef Abuhashesh, Muhammad Turki Alshurideh, Ala'eddin Ahmed, Mohammad Sumadi, Ra'ed Masa'deh
Review of International Business and Strategy (2021) 31 (3): 416–437.
Published: 06 April 2021
...Mohammad Yousef Abuhashesh; Muhammad Turki Alshurideh; Ala'eddin Ahmed; Mohammad Sumadi; Ra'ed Masa'deh Purpose This paper aims to investigate the impact of Hofstede’s cultural factors on customers’ attitudes toward Facebook advertising through the moderating role of gender. Design/methodology...
Journal Articles
International Journal of Commerce and Management (2015) 25 (1): 2–20.
Published: 02 March 2015
...Setenay Kucukemiroglu; Ali Kara Purpose – The purpose of this study is to examine the factors influencing online word-of-mouth communication engagement behavior of college students on social networks such as Facebook. Design/methodology/approach – A survey instrument designed to measure...
