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Keywords: Funding intention
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Journal Articles
Review of International Business and Strategy (2021) 31 (3): 438–461.
Published: 23 June 2021
... is a powerful agent for building a connection with a target audience. The findings of this study can be used as theoretical guidance, and eventually, the potential antecedents of funding intention can be further explored. Research limitations/implications This study is subject to several limitations...
