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Keywords: Gender differences
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Journal Articles
Mohammad Yousef Abuhashesh, Muhammad Turki Alshurideh, Ala'eddin Ahmed, Mohammad Sumadi, Ra'ed Masa'deh
Review of International Business and Strategy (2021) 31 (3): 416–437.
Published: 06 April 2021
..., the study clarifies the importance of culture and gender differences as important factors affecting marketing strategy. Moreover, the study’s result can add more value to international companies to understand culture differences among customers with an international scope. To start a successful strategy...
