... in exploding scandals that expose the dark and dirty sides of market economics (Kaoru, 2002). Trust Consumer behaviour Individual perception Country of origin Taiwan © Emerald Group Publishing Limited 2008 Monle Lee can be contacted at: mlee@iusb.edu Trust is essential...

... behaviour Individual perception Taiwan After the liberalization of the Asian capital market in 1990, the movement of capital, goods, and services was no longer impeded. The economy within East Asia is noted for its rapid growth. According to the 2006 statistics, the combined GDP of China, Japan...

... at: wblin@sunws.nfu.edu.tw © Emerald Group Publishing Limited 2008 Electronic commerce Consumer behavior Individual perception Service quality Brand image Taiwan Factors that influence the actual on‐line consumer behavior: only part of the variables is discussed (Leblance, 1992...

... (chiaoy@dragon.nchu.edu.tw) is Assistant Professor of Dept. of Business Administration, National Chung Hsing University. 250, Kuo-Kuang Rd., Taichung 402, Taiwan © Emerald Group Publishing Limited 2006 Consumer behaviour Individual perception Product quality Customer loyalty Service...

... standards Developing countries Gulf states Individual perception International accounting National cultures ...

... are shown and managerial implications and directions for future research are then discussed. © Emerald Group Publishing Limited 2005 Pricing Consumer behaviour Individual perception Advertisements Electronic commerce Retailing Internet IJCM Vol. 15 (2), 2005 101 CONSUMERS EVALUATIONS...

... in Taipei Fulbright Foundation the author thanks Jia-Chi Huang, of Soochow University in Taiwan, for his assistance in data analysis. © Emerald Group Publishing Limited 2004 Taiwan USA Direct marketing Internet Individual perception Developing countries Trust Privacy Consumer research ...