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Keywords: Innovativeness
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Journal Articles
Review of International Business and Strategy (2025) 35 (2-3): 374–394.
Published: 19 March 2025
... and international experience have positive impacts on international performance. However, the positive impact of other resources considered – marketing capabilities, R&D intensity and innovativeness – on international performance was not supported. The study finds the research-based theory (RBV) needs...
