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Keywords: Institutions theory
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Journal Articles
Review of International Business and Strategy (2020) 30 (1): 97–107.
Published: 15 January 2020
...Bolortuya Enkhtaivan; Zagdbazar Davaadorj Purpose The purpose of this paper is to develop a conceptual model for the mode of entry in a particular case of global MNEs entering into emerging markets. Design/methodology/approach The conceptual model builds on institutional theory and follows...
