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Keywords: International business,
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Journal Articles
Review of International Business and Strategy (2025) 35 (4): 514–526.
Published: 26 May 2025
...Renu Gupta; Ahmad Arslan Purpose This study aims to highlight how fiction offers a rich context for analyzing the liability of foreignness (LOF), a concept extensively examined in international business literature. For this purpose, it focuses on a famous novel A Bend in the River written...
