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Keywords: International positioning
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Journal Articles
Conceptualizing international positioning strategies for Indian higher education institutions
Available to Purchase
Review of International Business and Strategy (2022) 32 (4): 503–519.
Published: 18 October 2021
... that the positioning problem is not a one-time attempt; the complexity of higher education is a “wicked problem” and, hence needs to be evaluated, changed and executed continuously. The manuscript offers relevant information to IHEIs leaders and stakeholders to improve on their international positioning strategies...
