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Keywords: Investment image
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Journal Articles
The mediating role of investment image in the effect of country image on investment intention: an empirical study on Egypt
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Review of International Business and Strategy (2023) 33 (3): 493–516.
Published: 05 October 2022
...Aya Mohamed Izzularab; Farouk Radwan; Ramadan Gad; Peter Björk Purpose This study aims to investigate the effect of country image on investment intention and the role of investment image as a mediating factor. Both cognitive and affective country image dimensions were addressed to assess...
