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Keywords: Language style
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Journal Articles
Review of International Business and Strategy (2021) 31 (3): 438–461.
Published: 23 June 2021
...Wan Nur Fazni Wan Mohamad Nazarie; Russell Williams Purpose The study aims to explore language style and gender match as a key part of initial trust among potential donors and how this leads to funding success based on the similarity attraction and homophily theories. Empirical analyses of 160...
