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Keywords: Localization
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Journal Articles
Localization HRM practices and financial performance: evidence from the Sultanate of Oman
Available to Purchase
Review of International Business and Strategy (2016) 26 (3): 431–442.
Published: 05 September 2016
...Unnikammu Moideenkutty; Y.S.R. Murthy; Asya Al-Lamky Purpose The purpose of this study was to explore the relationship between localization (Omanization) practices and financial performance in Oman. Design/methodology/approach Firms listed in the Muscat Securities Market were surveyed. Data...
Journal Articles
Are multinationals localizing their web sites?: The link between managerial attitudes and MNE web content
Available to Purchase
International Journal of Commerce and Management (2010) 20 (3): 258–267.
Published: 07 September 2010
...Nitish Singh; Daniel W. Baack; Jennifer P. Bott Purpose The purpose of this paper is to fill a gap in the literature by examining the link between managerial attitudes regarding localization practices and firm behavior. The paper compares manager perceptions and understanding of their firm's web...
