...Nila Armelia Windasari; Mousa Albashrawi Purpose Despite merely comparing constructs on male vs female, this study aims to explore how customer usage behavior to loyalty journey is generated by both service providers and the individual factors. Design/methodology/approach The authors survey...

... effects on relationship quality. Satisfactory relationship quality has positive effects on relationship commitment and customer loyalty. Originality/value – This paper identifies ethical sales behaviour components, namely, avoiding overharvest, security, honesty, privacy and non-harassment...

...Muhammed S. Alnsour; Bandar Abu Tayeh; Mohammed Awwad Alzyadat Purpose – The purpose of this paper is to explore the application of the SERVQUAL approach to assess the quality of service of Jordanian telecommunication sector and how this can ultimately affect customer loyalty. Service quality has...