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Keywords: Luxury brands
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Journal Articles
Review of International Business and Strategy (2018) 28 (2): 169–205.
Published: 05 September 2018
...Dafnis N. Coudounaris Purpose The purpose of this paper is to examine the symbolic representations of non-users compared to the life experiences of users related to a luxury brand. In particular, the study examines whether product design mediates the relationship between antecedent factors...
