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Keywords: Managers’ perceptions
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Journal Articles
Subsidiary strategy and managers’ perceptions of distance to foreign markets
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Review of International Business and Strategy (2019) 29 (4): 347–364.
Published: 20 November 2019
... of international subsidiaries. Design/methodology/approach This study applies the transaction cost and behavioural theory and presents an exploratory and qualitative methodology approach through six semi-structured in-depth interviews to evaluate managers’ perceptions of distance between countries. Findings...
