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Keywords: Market entry modes
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Journal Articles
Review of International Business and Strategy (2023) 33 (4): 549–580.
Published: 19 December 2022
... 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only İnternationalization Global value chains Market entry modes Strategies The term “internationalization” was introduced to the international business (IB) literature in the 1970s...
Journal Articles
Review of International Business and Strategy (2017) 27 (1): 93–111.
Published: 06 March 2017
...Gilmar Masiero; Mario Henrique Ogasavara; Marcelo Luiz Risso Purpose The purpose of this paper is to identify whether the new Chinese phenomenon of going global in groups represents a more advantageous market entry mode than the phenomena considered in previous studies. Design/methodology...
