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Keywords: Market selection
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Journal Articles
Review of International Business and Strategy (2026) 36 (3): 309–346.
Published: 11 March 2026
... selection for salt in a developing country context, an approach that could be adopted to similar kinds of situations in different contexts. Originality/value The study’s major contribution is the application of IVAIF-CODAS in the context of strategic market selection for salt exports in a developing...
Journal Articles
Review of International Business and Strategy (2017) 27 (3): 286–307.
Published: 04 September 2017
... of early market selection for born global and non-born global firms. Findings Support is found for both the role of facilitating factors and for the view that born global firms behave differently from non-born global firms. As a result, it is proposed that the Hennart and the RBV-oriented explanations...
