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Keywords: Mediators and moderators
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Journal Articles
Review of International Business and Strategy (2018) 28 (2): 169–205.
Published: 05 September 2018
..., Apple’s iPhone has managed to produce more profits compared to more functional Android phones, because of Apple’s young and cool brand image, which its users strongly identify with. Luxury brands Country-of-origin effect German country-image and Mercedes-Benz Mediators and moderators Product...
