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Keywords: Mode of entry
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Journal Articles
Review of International Business and Strategy (2020) 30 (1): 97–107.
Published: 15 January 2020
...Bolortuya Enkhtaivan; Zagdbazar Davaadorj Purpose The purpose of this paper is to develop a conceptual model for the mode of entry in a particular case of global MNEs entering into emerging markets. Design/methodology/approach The conceptual model builds on institutional theory and follows...
Journal Articles
International Journal of Commerce and Management (2012) 22 (3): 235–246.
Published: 31 August 2012
...Marina Apaydin; Perihan Koura; Nada El Gabaly; Nour Mahmoud; Fatma El Noury Purpose The purpose of this paper is to explain the process by which El Sewedy Company in Egypt decided to expand internationally by examining several modes of entry and choosing the best choice to expand in Russia...
