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Keywords: Muslim consumers
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Journal Articles
Does the country of origin of a halal logo matter? The case of packaged food purchases
Available to Purchase
Review of International Business and Strategy (2017) 27 (4): 484–500.
Published: 06 November 2017
... surveyed in the two countries. Practical implications There is a need for marketers to recognize Muslim consumers’ sensitivity towards the origin of a halal logo in choosing the right logo for their products. Logo certifiers may want to consider adopting marketing strategies to market...
