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Keywords: National identifications
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Journal Articles
Review of International Business and Strategy (2016) 26 (1): 137–162.
Published: 07 March 2016
...Torsten J. Gerpott; Ilknur Bicak Purpose – This paper aims to empirically analyze the extent to which advertising reception among consumers with a migration background (German-Turks) is influenced by a person’s strength of national identifications with his/her country-of-origin (COO) and with his...
