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Keywords: Perceived risk
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Journal Articles
Review of International Business and Strategy (2021) 31 (2): 177–195.
Published: 07 December 2020
...@odu.edu 21 04 2020 19 08 2020 19 10 2020 30 10 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Perceived risk International investment Entry mode Asymmetric institutional distance Cross-national uncertainty Foreign...
Journal Articles
International Journal of Commerce and Management (2011) 21 (4): 410–427.
Published: 22 November 2011
...Kavita Srivastava; Narendra K. Sharma Purpose The purpose of this paper is to propose and test a conceptual framework specifying the multidimensional role of involvement and perceived risk in brand extension domain. Design/methodology/approach A survey research design was applied to test...
